Fashion is all about making a statement, but when it comes to creating clothing pieces and leaving a mark, sometimes trends are more than just the fabric.
H&M has partnered up with DAA, international artists and illustrators to create a custom clothing collection to raise money and bring awareness to the worldwide HIV/AIDS epidemic. Since 2008, the retailer has released custom „Fashion Against AIDS“ clothes donating a portion of the proceeds to global HIV and AIDS initiatives. Past collaborating designers include Rihanna, Timbaland and Katharine Hamnett.
Just like all of H&M’s collaborated collections, the store went for trends and bold prints in both the clothing pieces and accessories. Some of our favourite pieces include the African tribal inspired fabrics on denim, jackets and tops and the bright spring colours on wedges and shorts.
The collection will hit stores April 26 in Selected Stores and at the Online Shop.